Customize your race wheels with Wheeltags

May 13, 2008 -- Press Release: Wheeltags™, a new company creating bold, graphic designs for wheels, is encouraging cyclists and triathletes alike to tag their ride and Roll with Style™. With the thrust of customization and personalization into the commercial cycling market, Wheeltags™ allows riders to add unique graphic treatments to their wheel rims and separate themselves from the pack.

“We saw an amazing opportunity to bring the bike wheel, from a purely graphic standpoint, out of the dark ages. With durability and ease of application, the fully printed Wheeltags™ are just the shot of personality a bike needs. Everyone wants to be different, to speak out, to be heard; and adding bold graphics to a bike wheel is an easy, affordable way to do it,” said Kevin Koval, Sales Director and one of the founding three members of Wheeltags™.

The Wheeltags™ brand was inspired by the vibrant imagery and evolving art form of graffiti and the artists’ stylized signatures, or “tags”. Encouraging cyclists to put their own signatures on their rides, Wheeltags™ has launched with “Series One”, a set of 7 tags that vary widely in style, color and design. With flexibility to respond to comments/reviews from customers, a constant flow of new designs will be unveiled, and longer term product development plans include guest designers, limited edition Wheeltags, design contests, cycling apparel and a “Series Two” for launch at Interbike 2008.

Custom Wheeltags™ designs are also available and have already been created in a partnership with Roark Custom Titanium Bicycles, with other manufacturers already showing a keen interest in custom Wheeltags™ for their brands and sponsored athletes. It is also expected that local and pro teams alike will be interested in the custom program as a way to drive sponsorship sales and create a consistent, uniform marketing message.

Wheeltags™ were designed to be compatible with various wheel materials, rim depths and are flexible enough to conform to dimpled rims. The Wheeltags™ are sold in sets of 6 tags, which allow the cyclist to create two different types of application affects, as well as tremendous creative freedom across their bike. The installation of a set of tags on one wheel is no more time consuming than changing a flat and instructions are included with each Wheeltags™ set, as well as a small tool to help with the process. An online video of an installation is also available on the Wheeltags™ website. Weighing only 2g* PER tag (for the 38mm), cyclists concerned about additional weight can make educated application decisions accordingly. Sizes are based on minimum rim depth and an easy to read size chart is available on Wheeltags.com to help riders select the correct size for their wheels, regardless of brand. Clinchers and tubulars alike can have Wheeltags™ applied to their rims.

Pricing and Availability
Wheeltags™ are now available in 16mm and 38mm sizes, with a retail price of $38 (US) and $42 (US) respectively. Series One can be purchased on www.wheeltags.com and bicycle retail shops are encouraged to complete the wholesale application to carry the collection in stores.

Custom tags are based on design complexity, number of colors used, size and quantity. Pricing PER set of custom tags is the same as stock designs, but there is a minimum required purchase of 40 sets, which is ideal for teams, organizations and group rides. Pricing starts with 16mm one design, two color custom tags for $37 (US) PER SET and goes to $58 (US) PER SET for a 60mm, four color with two designs. Specific pricing breakouts and required forms are all available on www.wheeltags.com

60mm size and DISC designs will be available on July 1st.

About Wheeltags™
Wheeltags™ is a manufacturer and marketer of graphic treatments for bike wheels. With bold colors and designs, Wheeltags™ lets you tag your ride with the ultimate statement of individuality and Roll with Style™. Visit www.wheeltags.com for more information.